Week Six

In this weeks seminar we looked at definitions of marketing. With regards to events we learned that marketing could be defined as "the function of event management that can keep touch with the event participants and visitors, read their needs and build a communication programme which expresses the event purpose and objectives". We then needed to look at ways in which we would market an event such as ours by defining what the target market is, and looking at how we would position the product or event in order to get the most exposure for it. We then (in our groups) discussed how we would market our event. In my group we discussed how the "Tinsel and Tiara Dinner and Auction Evening" would be marketed as a high end prestige event, held at a glamorous venue in order to appeal to distinguished people.